The Company has a rich heritage and a portfolio of some of the most recognized and awarded wine brands in the world, including Penfolds, Pepperjack, Wynns, Beaulieu Vineyard, Beringer, Wolf Blass, 19 Crimes, Matua, Chateau St Jean, Sterling Vineyards, Gabbiano, Lindeman’s and Rawson’s Retreat. Treasury Wine Estates (TWE) is one of the world’s largest wine companies, listed on the Australian Securities Exchange (ASX). TWE Executive Vice President of Customer and Sales in the US, Andrew O’Brien will be accepting the award at the 75 th Annual Wine & Spirits Wholesalers of America Convention at Caesars Palace, Las Vegas on 2 May.īrent Dodd, Corporate Communications Manager Matua’s “Chill Check” label changes color as the Sauvignon Blanc reaches the optimal serving temperature, with various features including a New Zealand Ta Moko, becoming more prominent on the label. Jean, Gentleman’s Collection and the newly introduced Walking Dead and Beringer Bros. The Living Wine Label app, which animates characters and elements of the labels, has been downloaded more than a million times, and now also features other TWE brands including, Chateau St. It’s a combination of this innovative approach to marketing and the outstanding quality of the wines that’s driving this success,” TWE Chief Marketing Officer Michelle Terry said.ġ9 Crimes, which was awarded the Marketwatch 2017 Wine Brand of the Year, was the first wine brand to bring augmented reality to wine labels. Each of these brands integrate interactive technology to bring the labels to life, resonating with the consumer and enhancing their experience. “We’re thrilled with the recognition we’ve earned from Impact Magazine. The awards are given each year to wine brands with depletions of more than 250,000 cases in the US, while also growing 15% or more in the previous calendar year, and showing sustained double-digit growth over several years.Īccording to TWE Chief Marketing Officer Michelle Terry, the awards are strong acknowledgement of the sustained success of Matua and 19 Crimes, two of the fastest growing brands in TWE’s portfolio. JBRish.Napa, CA, Ma(GLOBE NEWSWIRE) - Matua’s “Chill Check” label and the augmented reality app “Living Wine Labels” featuring 19 Crimes have helped both brands earn “Hot Brand” status for the second consecutive year from Shanken Communications, Impact Magazine. More history about the transportation of criminals: In history, they share a bond – receiving “punishment by transportation” for violation of one of 19 crimes and becoming the first settlers of a new nation.”Ī list of the 19 crimes can be found HERE: The men featured on our wine labels are not those of fiction. If this is an inappropriate embedded video, please let me know via comment and I will adjust the web page appropriately upon further verification. NOTE– YouTube lists this as an unlisted video which may not be advisable to “share,” but I think this is an error since it is part of their marketing scheme. They have created a YouTube video which is presented below. The winery’s website keeps with the dark theme and is beautifully executed. With the name of the winery on the other side of the cork: The cork denotes which crime was being punished. “Wikipedia Picture of Criminal John Boyle O’Reilly” This seems like the same public domain picture from the Wikipedia website that shows Mr. He was sentenced to 20 years of servitude for his role in the Fenian Conspiracy – an uprising against British rule in Ireland.” In 1867 John Boyle O’Reilly was banished from England to Australia on the Hougoumont – the last ship to transport convicts to the down under British colony. Such is the story of John Boyle O’Reilly. “Sometimes the good intentioned get into no good situations. Here is the narrative of one slide from the 19 Crimes website: On this label is the criminal, John Boyle O’Reilly who is a main character on the 19 Crimes website as they tell his story through a series of slides. We recently had a bottle of 19 Crimes wine! This wine label pays homage to this practice and ostensibly refers to 19 crimes, if committed, would get the perpetrator transported to primarily to Australia. At one point in British history, prisons were becoming so overcrowded that the practice of “ transporting” criminals out of Britain to other places arose.
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